Philip Morris “Project Thunder” Marlboro Luxury Train Dispersal Auction

Liquidation of What Remains from “the Biggest Promotion on Earth that Never Happened”


In the mid-90’s Philip Morris launched a one hundred million dollar marketing project named “Project Thunder” a luxury train to reward 2,000 select smokers with a “Trip of a Lifetime” through Marlboro Country.

 

ONLINE BIDDING ONLY
Began: 01/25/19 at 5:00 PM CST
Ends: 03/10/19 at 2:00 PM CST

Philip Morris “Project Thunder” Marlboro Cigarettes Luxury Train Dispersal Timed Online Auction

Bidding Open Soon – Lots Begin to Close Sunday March 10th at 2pm

Custom Luxury Passenger Train Fixtures, Equipment, Supplies, Decor, Hyster Forklift, Trailer Jacks, Restaurant Equipment, Rolls of Fabric, Electrical Equipment & Supplies and More

Project Thunder Story: In the mid-1990’s Philip Morris and Marlboro Cigarettes launched a top-secret marketing promotion dubbed “Project Thunder”, that would allow a lucky 2,000 Marlboro smokers “the trip of a lifetime” on a custom built 21 car luxury passenger train.  The train would include a hot tub car, night club car, private restrooms, dining cars and would trek through Marlboro country.  They would dine on the finest foods, see private music concerts and more.

The project was budgeted at forty-four million dollars, but after going hundreds of millions of dollars over budget, the project was ultimately scrapped.  What remains of the custom railcars is up for bid at public online timed auction.  While the actual railcars themselves are not up for bid, all the custom equipment, fixtures, supplies and equipment are and none has ever been in use.  

The back story on the warehouse contents we will be auctioning off is quite interesting. These are items remaining from the planned “Marlboro Train” – a luxurious, almost decadent, train planned by the makers of Marlboro cigarettes to laud the lifestyle associated with their brand. The train plans even included a Jacuzzi, whose parts are in the warehouse in Fremont, NE.

Here is some information. For more, just google “Marlboro train.”

Copy and Paste this Link: https://www.sourcewatch.org/index.php/Project_Thunder

Project Thunder

Project Thunder was a plan by Philip Morris to build and operate a custom-made, luxurious 20-car Marlboro train as a promotion for Marlboro cigarettes. The plan was to give selected smokers the “trip of a lifetime” on a “deluxe train through Marlboro Country.” The train would consist entirely of double-decker cars and would feature amenities such as a hot tub car, massage rooms and gambling. The train was apparently going to be used for only one season, from May-September 1996, at an estimated cost to PM of $44 million. Plans for Project Thunder can be viewed at http://legacy.library.ucsf.edu/tid/neg36e00

See the video promotion by Copy and Pasting this Link: https://archive.org/details/tobacco_oyp23e00

Auction Listing:

  • Aldon Trailer Stabilizing Jacks, Model: 4013-07, 13 Complete – Heavy Duty Spin Top
  • Maneurop Inc. Model: CMT72-4H1 Condensing Unit
  • Bishamon LX25 Hydraulic Lift Table
  • HD Dock Cart / Hand Truck
  • Hobart Model: AM-14 Pass Through Dishwasher, SN: 32614-K – Never Used, but Has Been Stored for Years
  • Manitowoc Series 150 Ice Machine Model: BY0154AS Self-Containted
  • Stero Model: SGW-H-M Under Counter Glass Washer, 115v, 1ph
  • Lot of 2 Wells Model: RW2, 2-Drawer Food Warming Cabinets, Countertop
  • FAST (Fastron) Series 1600 Model: 16222WXPR-0ZE by Food Automation Service Techniques
  • Lot of 8 Stainless Steel Shower Pans w/ Drains, Custom Made for Passenger Train 41in x 25in
  • Stainless Steel Holding Cabinet w/ Shelves, 68in x 42in x 30in
  • Blodget Combi Model: COS-101S Convection Oven, Never Used
  • Utility Model 75-F-35-S (75) Stainless Steel 3 Door Freezer, Never Used
  • Shop Cabinets, Needs Shelves
  • Heavy Duty Portable Rolling Welding Table and Cart, Rolls Smooth, 60in x 48in x 36in
  • Utility Model: 26CHR-35-EM 3 Door Countertop Cooler w/ 4 Drawers 110in x 38in x 30in
  • Lot of 15 Jet-Rite Expansion Tanks Model: JR44HS
  • Utility Model: 26CHR-35-EM 3 Door Countertop Cooler w/ 4 Drawers 110in x 38in x 30in
  • Utility Model: 26CHR-25-EM 4 Door Countertop Cooler w/ 4 Drawers 120in x 38in x 30in
  • Utility Model: 26CHR-35-EM 3 Door Countertop Cooler w/ Large Stainless Stell Custom Shelf
  • Stainless Steel Two Compartment Sink, 36in x 36in x 40in
  • Stainless Steel Single Compartment Sink, 48in x 26in x 42in, Plus Trolley Style Door
  • 2 Pallets of Grates, 1 HD Plastic, 1 Metal, Plus Fork Lift Attachment
  • Lot of 8 GOULDS Recirculating Pumps, Baldor 1.5hp, 115v Cat. No. JL3513A Motors
  • Pallet of Aluminum Trim
  • 3 Large Copper and Metal Radiators
  • Fork Lift Boom Attachment
  • Pallet of NOS Agriculture Paper Seed Sacks
  • Brass Framed Decorative Ceiling Light Cover Panels for Marlboror Train Project Thunder, 72in x 36in
  • Expanded Flat Metal Screen Panels (38in x 14in), Plus 4 Poly Water Containers
  • Lot of 16 Large & 7 Small Passenger Train Doors, 23 Total. 72in x 36in and 72in x 16in
  • 2 Pallet of Filters, Glass Lag Filters, 24in x 24in x 12in and 24in x 24in x 2in, Plus Misc.
  • Passenger Train Intercom, Thermostat and Light Controls, Pallet
  • Sandpiper SB 1 1/2-A Air Double Diaphram Pump & Filters. Plus 1 Other Pump
  • Pallet: Square D Heavy Duty Safety Switch, 200 Amp Rating, Plus Fans
  • Lot of 4 Stainless Steel Prep Counters, Some w/ Sink Inserts
  • Pallet of 3 Large Motors, Reliance 50HP, Leeson 75HP, 2 Speed Motor
  • Pallet of Motors & Pumps: 10HP, 20HP, 8HP, Others, Some 3Ph
  • Stainless Steel Ice Cream Dip Cabinet w/ Condenser, Never Used, Been Stored For a Long Time
  • Pallet of Parts, Pressure Washer, Motors, Misc. Parts, As-Is
  • Six Pallets of Old Equipment from the Former Campbells Soup Factory, As-Is, Parts Lot
  • Lot of 4 Perlick Stainless Steel Cabinets, Misc. Stainles Steel Items
  • Lot of 2 Stainless Steel Storage Compartments, NSF Grade, 3 and 4 Capacity
  • Walk-In Cooler Panels and a Door Assembly
  • Stainless Steel Lot, Pallet of Trays, Inserts, Small Trays and Shelf, Drain, Misc.
  • Lot of 3 Misc. Stainless Steel Shelving Units, 1 Large, 1 Vertical w/ 4 Shelves, Plus Other
  • Group of New NSF Stainless Steel Stationery Shelving Units, Shelves, Poles, Clips, Square & Round
  • Thermal Arc PAK 5XR Plasma Cutting System
  • Elkay Water Fountain
  • Large Pallet of Stainless Steel Shelving Units, Mixture of Ceiling and Wall Mount (Designed for
  • AC Delco HD Floor Jack
  • Barrel Cart
  • Industrial Cart
  • Pipe Vice
  • 3 Steel Dollys, 1 Bent, Both Roll Good
  • Pallet of 8 480 Volt High Voltage Transformers, For the Passenger Train Project, Never Used
  • Pallet of 8 480 Volt High Voltage Transformers, For the Passenger Train Project, Never Used
  • Pallet of 8 480 Volt High Voltage Transformers, For the Passenger Train Project, Never Used
  • Pallet of 8 480 Volt High Voltage Transformers, For the Passenger Train Project, Never Used
  • Pallet of 8 480 Volt High Voltage Transformers, For the Passenger Train Project, Never Used
  • Pallet of 8 480 Volt High Voltage Transformers, For the Passenger Train Project, Never Used
  • Pallet of 8 480 Volt High Voltage Transformers, For the Passenger Train Project, Never Used
  • Pallet of 8 480 Volt High Voltage Transformers, For the Passenger Train Project, Never Used
  • Pallet of 8 480 Volt High Voltage Transformers, For the Passenger Train Project, Never Used
  • Pallet of 8 480 Volt High Voltage Transformers, For the Passenger Train Project, Never Used
  • Pallet of 8 480 Volt High Voltage Transformers, For the Passenger Train Project, Never Used
  • Pallet of 8 480 Volt High Voltage Transformers, For the Passenger Train Project, Never Used
  • Pallet of 8 480 Volt High Voltage Transformers, For the Passenger Train Project, Never Used
  • Crate of 6 Air Handlers or AC Units for the Passenger Train, NOS w/ 480v Control Panels NW Rail Elec
  • Crate of 6 Air Handlers or AC Units for the Passenger Train, NOS w/ 480v Control Panels NW Rail Elec
  • Crate of 6 Air Handlers or AC Units for the Passenger Train, NOS w/ 480v Control Panels NW Rail Elec
  • Crate of 6 Air Handlers or AC Units for the Passenger Train, NOS w/ 480v Control Panels NW Rail Elec
  • Crate of 6 Air Handlers or AC Units for the Passenger Train, NOS w/ 480v Control Panels NW Rail Elec
  • Crate of 6 Air Handlers or AC Units for the Passenger Train, NOS w/ 480v Control Panels NW Rail Elec
  • Crate of 6 Air Handlers or AC Units for the Passenger Train, NOS w/ 480v Control Panels NW Rail Elec
  • Crate of 6 Air Handlers or AC Units for the Passenger Train, NOS w/ 480v Control Panels NW Rail Elec
  • Crate of 6 Air Handlers or AC Units for the Passenger Train, NOS w/ 480v Control Panels NW Rail Elec
  • Crate of 6 Air Handlers or AC Units for the Passenger Train, NOS w/ 480v Control Panels NW Rail Elec
  • Crate of 6 Air Handlers or AC Units for the Passenger Train, NOS w/ 480v Control Panels NW Rail Elec
  • Crate of 6 Air Handlers or AC Units for the Passenger Train, NOS w/ 480v Control Panels NW Rail Elec
  • Crate of 6 Air Handlers or AC Units for the Passenger Train, NOS w/ 480v Control Panels NW Rail Elec
  • Crate of 6 Air Handlers or AC Units for the Passenger Train, NOS w/ 480v Control Panels NW Rail Elec
  • Crate of 6 Air Handlers or AC Units for the Passenger Train, NOS w/ 480v Control Panels NW Rail Elec
  • Pallet of 16, 480 Volt High Voltage Transformers, For the Passenger Train Project, Never Used
  • Pallet of 19 Tanco, Inc. Wall Mount Enclosed Electrical Boxes, 18in x 10in x 5in
  • Placeholder, Do Not Bid
  • Pallet of 20+ Heavy Duty Electrical Power or Meter Boxes
  • Large Pallet of Large and Small Enc. Electrical Boxes, 16inx16inx8in, 6.5inx6.5inx4.5in
  • Pallet of 20+- Circle AW Enc. Power Boxes & 1/2 Pallet of Specialty Wires/Plugs & Conduit
  • Large Copper and Aluminum Radiator, 72in x 32in x 17in in Crate
  • Large Crate of Various Power Control Boxes & Switches
  • Three Custom Made Leather Booths, Western Theme, Iron & Composite Wood Base – Sold Unassembled
  • Pallet of 29 Enclosed Electrical Boxes, 16in x 16in x 7in ea.
  • Crate of Blower Fans and Watlow 480v 3ph Immersion Heaters & Controls
  • Pallet of Metal Dampers, 2 Sizes, Shorter and Long
  • Pallet of Air Dampters, Air Diffusers, Fixed Grill, See Picture for Details
  • Lot of 7 – Standard Model: 366 Receiver Tanks or Vessels, Used w/ Refrigerant
  • Pallet of Wiremold Surface Metal Raceway Covers and Bases & Misc. Brackets
  • 2 Large Pallet of Majilite Naugahyde or Novasuede Natural Sheeting, 3+ Colors, Large Quantity
  • Hyster Lift Truck Model S50XM Fork Lift, Max. Load Height 189in, Max Load 4,650lbs 7,086hrs
  • 250+ Yards of Kiesling-Hess Schumacher #4300021 SW Style Fabric, 8 Rolls, Little Big River
  • Liberty Series Seismically Certified C & D Charter Power Systems Units w/ Stands
  • Pallet of Metal Dampers & Grates, 4 Sizes
  • Pallet of Majilite Naugahyde or Novasuede Natural Sheeting
  • Pallet of Edgetech Black Roll Foam Edging/Sealing Foam, Rolls 900ft, 3/8in x 5/16in, 1/4in x 1in
  • Crate of Railway Sleeper Car Lock Assemblies and Keys, Pickersgill-Kaye
  • Pallet XTRA Flex 1 1/4in LiquidTight Flexible Non-Metalic Conduit
  • Pallet of Scotchfoam Single Coated Vinyl Foam, 9 Rolls/Box, 1in x 18yard, 1/4in Black
  • Large Crate of Puc Lights, Lights and Lenses, Huge Quantity
  • 2 NOS Maneurop Hermetic Compressors / Tanks
  • 8+ Cases of Debut Ceiling Tiles, Metal – Aluminum or Tin, 24in x 24in, 18/case & 10in x 20in grills
  • Kana Flex Blower or Ducting Hose 25ft – 31ft x 8in + Foam Edging Rolls
  • Six Custom Made Leather Booths, Western Theme, Iron & Composite Wood Base – Sold Unassembled
  • Four Sets Custom Made Leather Booths, Western Theme, Iron & Composite Wood Base – Sold Unassembled
  • Lot of 2 Custom Made Leather End Cap Booths, Western Theme, Iron & Composite Wood Base
  • Lot of 6 Custom Made Leather End Cap Booths, Western Theme, Iron & Composite Wood Base
  • Lot of 5 Custom Made Leather Single Seat Bench/Booth, Western Theme, Iron & Composite Wood Base
  • Collection of Gauges and Valves
  • Flip Down Metal Sink w/ Single Faucet/Spigot
  • Small Roll of Metal Mesh
  • Misc. Group of Can Lights, Stainless Brackets, Wire Harness, Vents, Breakers
  • Crate of Aluminum Louvers
  • Crate of Aluminum Grates or Rails
  • Scrap Metal Pile, Approx. 5 Skids, Various Metals
  • Pallet of 480v Power/Electric Boxes
  • Contents of Room: Old Large Motors, Fans, Snowmobile, Rack
  • Crate of Expansion Tanks, PVC Elbows, Heavy Duty Brass Fittings, Misc.
  • 9+- Pallets of Custom Made Blinds and Blind Hardware Supplies for the Project Thunder Train Project
  • 6 Pallets of Misc. Supplies, See Images for Various Types of Items
  • Huge Pallet of Lighting Supply, Different Types of Lighting Supply
  • 2 Fiberglass Ladders, Shop Vac, Torpedo Heater, Propane Bottle, Saw Horses
  • Lot of 6 Adjustable Height Tables w/ Laminate and Hardwood Top, Crank to Adjust Height
  • Lot of 6 Adjustable Height Tables w/ Laminate and Hardwood Top, Crank to Adjust Height
  • Lot of 6 Adjustable Height Tables w/ Laminate and Hardwood Top, Crank to Adjust Height
  • Lot of 6 Adjustable Height Tables w/ Laminate and Hardwood Top, Crank to Adjust Height
  • Lot of 6 Adjustable Height Tables w/ Laminate and Hardwood Top, Crank to Adjust Height
  • Lot of 6 Adjustable Height Tables w/ Laminate and Hardwood Top, Crank to Adjust Height
  • Massive Quantity of Laminate Wood Wall Panels Custom Made for Project Thunder Passenger Train
  • Massive Quantity of Assembly Pieces to Make Cabinets, Countertops, Benches, Chairs, Beds, Tables +++

 

 

INTERNET ONLY AUCTION TERMS AND CONDITIONS:

PAYMENT: We will issue you an invoice separate from the one that Proxibid issues shortly after the auction. You may pay using this invoice online with a credit card or you can arrange to pay in person prior to pickup. There is a 3% discount for cash purchases.

1. This auction will close on Sunday March 10th at 1:00 pm. Lots will close approximately every 60 seconds. This auction uses a soft close, which provides an authentic auction atmosphere. Items will remain open for two minutes after the latest bid.
2. We will host two preview periods for potential and interested buyers to inspect the assets and equipment. The preview days and times are:
Preview: Friday February 22nd from 1:30pm to 3pm and
Preview: Saturday 3rd from Noon to 2pm
Location of Preview: 900 E. Factory Road Fremont, NE (The former Campbells Soup Factory, Come aroud to the back of the property on the South side, go through the gates in back and look for vehicles).

3. The pickup of items will be on Thursday and Friday 14th and 15th from 9am to 3:30pm.
Location of Pickup: 900 E. Factory Road Fremont, NE (The former Campbells Soup Factory, Come aroud to the back of the property on the South side, go through the gates in back and look for vehicles).
Forklift being sold is to be reserved until Friday March 22nd to ensure we can load assets out.

If more time is needed for bulk buyers after the stated pickup times, buyers must make an appointment with our office and will be billed $25.00/hr for a forklift operator and staff supervision.
Absolute last day for pickup and load out is Friday March 22nd at 4pm – Anything not picked up by that date will be forfeited and no refunds will be given. Out of state buyes must line up pickup and freight. Call or email our office for companies available for hire for loadout, freight and storage.

4. All items are offered and sold “AS IS, WHERE IS” with all faults. We encourage you to come to the preview to see and inspect the items.
5. All descriptions are believed accurate but not warranted. Measurements are approximate.
6. NOTICE: The Auction Mill will not be able to hold any items for pick up beyond the stated times. Everything must be picked up by Friday March 15th or by special paid arrangement before Friday March 22nd. Buyer will be charged the full amount for items AND up to a $25 disposal fee per item for property not picked up by the designated date and time, and will forfeit their right and claim to the property. Be sure to bring the help, manpower, boxes, carts and vehicles needed to move your items. The The Auction Mill Team will not be available to load, lift carry, move, disassemble or haul your purchases.
7. By placing a bid, bidder signifies that they have examined the items to their satisfaction, or that they have chosen not to personally examine them.
8. The Auction Mill reserve the right to reject any bid and/or bidder at our sole discretion.
9. This auction has a *Buyers Premium Percentage and NE Sales Tax. This means that a final bid of $100 plus the buyer’s premium constitutes the total purchase price of $110 or other Amount with sales tax of $6.60 for a total due of $116.60.
10. Payment accepted is MasterCard, Visa, American Express and Discover only. Buyer’s purchases will be paid with the credit card used to register for this auction.
11. By bidding in this auction, you are agreeing to all of the terms posted for this auction.
12. If you need shipping services you can contact our local Package Plus Store and they will be happy to help you. Contact Aaron or Stan at Package Plus, 8471 Frederick St, Omaha, NE 68124. Email info@packagesplus.net
13. There are no shipping or packing services offered by The Auction Mill.

This auction has a 15% buyers premium. This means that a final bid of $100.00 plus the buyer’s premium constitutes the total purchase price of $115.00 – If payment is made by Credit Card, an additional 5% fee will be added to the hammer price and buyers premium. Preferred payment method is cash or company check.
Payment accepted is Cash, Check, Money Order, Bank Wire or Credit Card.


CONTACT INFO:
The Auction Mill
Email: info@theauctionmill.com
Office: 402.885.4916
Web: www.TheAuctionMill.com
Tom Millie: 402.690.8666

Address: 4227 N 21st St, Omaha, NE 68110
Phone: (402) 334-5454

Video: Marlboro Train: The Biggest Promotion that Never Happened – The Real Story

The Marlboro Train: The Biggest Promotion on Earth That Never Happened

The pickup of items will be on Thursday and Friday 14th and 15th from 9am to 3:30pm.
Location of Pickup: 900 E. Factory Road Fremont, NE (The former Campbells Soup Factory, Come aroud to the back of the property on the South side, go through the gates in back and look for vehicles).
Forklift being sold is to be reserved until Friday March 22nd to ensure we can load assets out.

Click on any image to view larger.

Hyster Lift Truck Model S50XM Fork Lift

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The Auction Mill

http://www.theauctionmill.com

1528 N. Saddle Creek Road Omaha, NE 68104

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